Category Business

5 Basic Steps to Business Networking – KSS

Networking for your business is about making friends. Networking is a great strategy for small business owners – people want to do business with other people (that they know, like and trust) not with some faceless company). “Networking is a…

BUSINESS HACK Alert! – Generational Kinetics

I spoke to yellow cab taxi driver in Lagos a few days ago and he said that all they do is sleep more at the parks. He thinks people don't have money for taxis anymore.... The future belongs only to businesses set up to revolutionize their industry. Read more to understand how...

The Dynamics of Market Positioning 1

An economic research inspired by the BCG (Boston Consulting Group of the 1960s). It invented the Market Growth/Market Share quadrants ( those with MBA’s or those that have attended the HexavianMasterclass of recent will be able to remember). The big…

The Dynamics of Market Positioning 2

By market share, we can divide the categories of companies into the following: There’s a saying that it is easier to get to the top than to stay there. This time, I disagree. In marketing strategy  once at the top,…