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An Ambivert State of Mind

I love solitude. And people argue with me when I say that  I am actually an introvert. Okay, maybe ambivert. In a loud world that can’t stop talking and chatting and living for Instagram and to “pepper dem”, keeping your…

The Dynamics of Market Positioning 1

An economic research inspired by the BCG (Boston Consulting Group of the 1960s). It invented the Market Growth/Market Share quadrants ( those with MBA’s or those that have attended the HexavianMasterclass of recent will be able to remember). The big…

The Dynamics of Market Positioning 2

By market share, we can divide the categories of companies into the following: There’s a saying that it is easier to get to the top than to stay there. This time, I disagree. In marketing strategy  once at the top,…

Success, From Hero to Villain

This picture is from this week’s hearing of Facebook’s CEO at the senate. It should be framed in a Museum. It’s Mark Zuckerberg’s appearance at the senate.  Is there any lesson for rising stars? Well, The cycle of success is…

Women, Love Versus Money

How important is money? Baby, since love is more important to you than money, can I try to pay your bills with a hug? The best advice I once got from an ol’gee, an Uncle of mine who deals in…

Stay Off Price Wars

Stay off price wars. There are three ways to win competition 1. Pricing 2. Niche Focus 3. Differentiation Low Pricing Strategy is not the only way to win competition, concentrate on building a brand so you can try Niche Focused…