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This is awkward, I’m writing on entertainment. Well, in as much as I find that industry unattractive to me, even though it’s lucrative, I think I can use this as a business case study.       I must confess,…

Let me start by asking you this simple question,  “what’s your theme for 2018”?   The truth is, new year resolutions has never worked for me. I believe it doesn’t for a lot more who are sincere enough to acknowledge…

I’ve been thinking, do blind people feel love at first sight? Why is the word “abbreviation”, so long? Why is the meaning of life hard, when you have a dictionary. Well, my little niece once asked me, “Uncle Eizu, are…

Our world is filled with people who either did and never thought, or the people who thought and never did.  Successful people think and do and here is how. Okay, here we go!!! 1.Generate a Good Business Idea (this can…

Did you know that Christmas is originally a concept of the Viking’s Odin god, and Santa Claus in the original story doesn’t actually wear red? Well, Coca Cola created the colour so it matches with its brand, now it can…

Why do we all love Bill Gates? Why do we all love Steve Jobs? Why is Richard Branson more than just an entrepreneur to us? What makes Coke so special? Why do we embrace Dangote? Why do we feel like…

Sometime ago we did some work for a new client (a Lagos based Hexavian). He’s into Cleaning, Facility Management and Fumigation. He was looking for ways to grow his business, primarily by increasing his client base. As part of my…

Someone asked me sometimes ago, “Eizu, If you were to be on the cover of September 2020s’ newspaper, what do you think the headline/ title will say.. for the first time in a while, I was numb, I really didn’t…

Truth be told, you either live 365 days a year or you live one day 365 times. The choice is yours. Think of 2016 and make plans using the following LAW OF PURPOSE. Before 2017 starts take some time out…