Category: HBC
SMEs AND THE CURRENT ECONOMY- OUR CONCERNS AND INFLUENCE
As at the end February 2021, we’ve surprisingly come out of a recession. But poverty and unemployment lingers on. The year…
Going Premium- Brand Decoys and Positioning
Brands rub off on brands. I can create a cheaply produced wristwatch with a great design, simply by selling it…
WHY EVERY ORGANIZATION NEEDS ITS OWN NAVY SEAL
What does a great team look like? When we talk of great accomplishments in business, it’s easy to spot people…
Data Confidentiality and Secrecy In an Open Society
15. Then she said to him, “How can you say, ‘I love you,’ when you won’t confide in me? This is…
Perception is Reality; The Theory of Perception Marketing
Today, we live in a perception world. In fact, we live in an augmented reality. Fact 1 Tesla’s market capitalization…
Structure and Business Systemization Broken Down
A business should be a vehicle to bring its owner more life not to take it away. Most CEOs are…
Strategic Planning for 2021
Life’s a game with winners and losers every year and in every situation. In terms of winning, this was the…
The Rare Value of Autocratic Leadership
Whenever I have to interview managers for any top executive role, I always ask, “So what’s most important to you,…
Sales Closing Hacks for Trying Times
As long as we are alive, we all sell; some haven’t realized it enough to be good at it. Whether…
LOVE PORTION CREATIVE HUB: HOME AWAY FROM HOME
“On earth, there is no heaven but there are pieces of it.” Those were the words of Jules Renard and…